samedi 10 octobre 2009

Vente privée: other industry: Wine

By Isabelle Polomack, Manh Nguyen, Alexandra Gagny, David Caine & Claire Allocco.

Other industry:
Cave Privée Model

Revenue sources
Partnership
Sales on website
Advertising

Problem solved for suppliers:
Permit to exhaust stocks of wine producers
Possibility to be better known to a larger public worldwide
Export shipping (reach a diversified market internationally)

Problems solved for customers:
Add advices from 'connaisseurs' (oenologue) + Food & Wine matching ideas (receipes, dinner ideas)
Receive at home your exclusive drinks (not problem to carry heavy bottles!)
Create special gift box packaging(champagne)
Have access to exclusive bottles (not available on supermarkets or wine shops), little producers, organic wines & champagnes
Extra information in web site with detailed proprieties, chateaux (pictures, interviews with producers & owners)
Interactive website with rating from customers/clients (blog with rates)

Problems solved for owners:
No storage in their own warehouse, directly purchase from wine producers
Partnership
Negotiate special contracts
Cooperative Model
Pre-sell strategy (limited, harvest...)

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